SJ&Co

Every colour I create starts with a feeling.

This one started with a sunset.
Molten copper.
Warm amber.
That last flicker of gold before the light slips away.

I wanted colour that glows from within. Colour that shifts every time it catches the light.
Dia Light gave me exactly that. The shine. The depth. The warmth that lives in every strand.

This moodboard became the brief. The final transformation is on my page now.

🖤

SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au

L’Oréal Professionnel Paris🇦🇺
L'Oréal Professionnel Paris 🇳🇿
L'Oréal Professionnel Paris

Six months.

Sandra wanted her colour to feel like her again.

Grey does that. It mutes everything. The warmth, the light, the shine.

Softer warmth.
More light.
Real shine.

Swipe for the before, the after, and the part I don’t usually show you 👀

The after shot takes choreography. A tilt. A flick. A step towards the window.

No runway walk. I promise.

Just a few slightly awkward seconds, because good colour should be seen in real light.

Life gets busy. Hair slides down the list. It happens. The chair is here when you’re ready.

Thank you, Sandra 🖤
SJ x

📍 SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au

Humidity hits and my hair has other plans. Flyaways where I don’t want them. Texture where I didn’t ask for it.

Alpha Sleek was made for exactly this moment. It smooths the cuticle and creates a barrier against humidity, so my hair holds its shape instead of reacting to the weather.

I use it at home between visits, and I stock the full range in salon if you want to feel it for yourself first.

Shop the range at sjandco.com.au or come see me in Northcote.

📍 SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au

🖤

AlphaSleek

For a long time, I hid behind the business.
Not anymore.
Swipe through🖤

SmallBusinessOwner

Nobody walks into a salon with thirty years of skill behind the scissors and calls it “just a haircut.”

Except sometimes, us.

Every time we discount out of guilt, Every time we absorb a price rise instead of passing it on, Every time we charge for the hour instead of the expertise.

We’re not being generous, it’s often being scared.
Scared they’ll leave, it’s too much, or scared of the conversation.

But your prices aren’t just numbers, they’re a boundary that tells people, and you, what your mastery is worth.

Undercharging doesn’t keep clients.

It keeps you stuck.

SmallBusinessOwner

Even after decades behind the chair

These aren’t the things you post about, they’re the 2am thoughts, the ones you carry quietly while showing up like everything’s fine

But I think the more we say them out loud the less power they hold

If any of these hit home just know you’re not alone in it
Swipe 👉

SJ x

📍 SJ+Co, Northcote | from 6am | laptop-friendly | sjandco.com.au