Alfaparf Milano Professional

MEET YOUR NEW BRUNETTE OBSESSION: The Mocha .25 Family.
🍫✨Engineered for rich, soft depth, the Evolution of the Color Shine Effect Mocha .25 series (featuring the gorgeous 6.25 and 7.25) delivers perfectly balanced, complex brunette tones while minimising brassiness. Here is why this shade family is a salon non-negotiable:
🤎 Shade Innovation (.25): A sophisticated blend of Irisé (.2) and Mahogany (.5) designed to neutralise unwanted warmth for a cool-to-neutral brown with multi-tonal reflection.
💎 The Shine Effect: Powered by Evolution of the Color’s patented emulsifying complex to ensure even pigment deposit, sealing the cuticle for a mirror-like shine and outstanding light reflection.
🛡️ Cutting-Edge Protection: Infused with Hyaluronic Acid for deep hydration and a complete defense shield protecting against UV light, blue light, and pollution to maximise colour longevity.
Give your clients brunette perfection that stays rich, vibrant, and protected.
🧪 WHAT ARE YOU MIXING FIRST? Tell us below! 👇

THE CORE DIFFERENCE: EOC vs. EOC SHINE EFFECT 🎨✨

Select the ideal permanent colour partnership for your client’s unique hair journey. Whether you require legendary, deep-penetrating strength or an ammonia-free lamination glow, we offer the ultimate professional solution behind the chair:

🎨 Evolution of the Color: The iconic, high-performance permanent standard. Driven by patented A-Z Bond Technology, this advanced formula establishes a protective film around every fibre to ensure deep internal strength and total hair defense.

💎 Shine Effect: The gentle colour revolution. This completely ammonia and MEA-free permanent range is powered by patented Colour Lamination Technology to provide an ultra-glossy, mirror-like finish with up to 6x more shine and 5x enhanced fibre integrity.

Classic strength or mirror-like reflection—which formula is your signature on the colour bar? 💇‍♀️🇦🇺

Cool blonde tonal variations that add a twist of contemporary, radiant shades to revolutionise every hair look. ❄️✨

Discover the ultimate fusion of icy precision and soft warmth, masterfully crafted with our Evolution of the Color Shine Effect series.

By blending these two sophisticated, high-performance permanent shades, you can deliver a chic, multi-tonal finish that will leave your clients obsessed:

❄️ The Cool Foundation: EoC Shine Effect 10.1 (Lightest Blonde Ash). This professional-grade ash shade is engineered to neutralise brassiness, establishing a crisp, luminous canvas for high-definition blonde results.
🌸 The Modern Edge: EoC Shine Effect 10.05 (Lightest Blonde Soft Mahogany). Part of our refined Suedes collection, this soft mahogany reflection injects a delicate, rose-violet undertone. It prevents cool tones from appearing flat, ensuring an expensive-looking, vibrant finish with mirror-like shine.

🎨 Are you mixing 10.1 and 10.05 for your next colour service? Share your favourite formulas in the comments! 👇

The Styling Cocktail of your dreams: Texture meets Shine. 🍸✨

Why choose between hold and radiance? We’re mixing the ultimate duo for that effortless, "model-off-duty" hair.

The Recipe: ☁️ Texturising Balm: Adds body, volume, and light hold without the crunch. Perfect for creating that airy, touchable base. 💎 Glossy Pomade: The finishing touch for high-definition shine and frizz control.

The Result: Defined layers with a "mirror-like" finish that stays flexible all day. Plus, with Urban Defence Pro technology, your style is protected against environmental pollutants.

Magic in Marrakesh with 🇲🇦✨

There’s nothing quite like bringing the global community together. An iconic high-fashion show by for , bringing Moroccan heritage and modern hair artistry to life through vivid colours, natural elements, and raw textures. 🖤

Followed by an incredible dinner under the stars—a mesmerising evening surrounded by the sights, scents, and warmth of Marrakesh. 🌴🌅